Wed. Dec 7th, 2022

The Journey from Musically to TikTok – 2022

We all know about TikTok as it is one of the most famous applications worldwide, with a massive number of 1 billion users every month. Here we will talk about the journey from Musically to TikTok, how it began and what is happening today.

TikTok

TikTok is a social media app which lets users create, post and share short videos over the internet. It has a unique feature from other applications: the videos posted by a user can reach any TikTok user without being friends with the user.

How and When did TikTok start?

TikTok was launched in September 2016 by a Chinese company, ByteDance, also known as Douyin in China. The owner of ByteDance is Zhang Yiming, the second richest man in China.

The growth of TikTok began after it acquired a similar app known as Musical.ly, which already had over 200 million users at that time.

The Journey from Musically to TikTok

Musical.ly

Alex Zhu and Luyu Yang created Musical.ly in 2014 in Shanghai, which also had its headquarters in America in Santa Monica, California. Firstly, the two friends launched the app in the Chinese and American markets, but later it became so famous that it became the most downloaded app in over 30 countries.

The app allowed users to create 15 seconds to 1-minute-long music videos with various other video editing features.

The application did very well, earning over 90 million users in 2 years; in 2017, it already had over 200 million users. The process would have continued, but ByteDance Limited acquired Musical.ly on November 10, 2017, which can be considered an end to Musical.ly because after ByteDance acquired it, they merged all the accounts of Musical.ly to TikTok. As a result, the company changed the name Musical.ly to TikTok.

Growth of TikTok

Musical.ly was already a popular application, so the growth was unstoppable after the name changed to TikTok. When the application launched in 2017, it had millions of users, reaching billions today.
Between January 2018 and July 2020, TikTok’s global user base increased by 1157.76%

The application has gradually increased its features attracting more users to create accounts which helped them to have over billion monthly active users today.

Benefits of using TikTok

Let’s list out the positive aspects of TikTok:

  • Entertainment
  • Business Marketing
  • Paid Ad features
  • Earning through live videos
  • Increase fan base/ brand awareness
  • Publicity
  • News
  • Learning ideas

Dark Side of TikTok

While the app has many positive sides, it also has some disadvantages:

  • Scams through fake accounts
  • Addictive
  • Data collection
  • Hateful Content and Speech
  • Security

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